Analyzing Unsuccessful CRM Systems

Success with your CRM implementation is a worthy aim, but a lot can be learned from failures too. In fact, some of the best and most robust CRM systems were not developed without a few initial hiccups that revealed innovative solutions for common business challenges. That means if you’re facing trouble right now, it’s time to start looking more closely and learning from it.

Analyzing Unsuccessful CRM Systems

Analyzing Unsuccessful CRM Systems

So what are the most important lessons from such failed cases? Here’s a quick look at the precious ones:

  • Not prioritizing CRM: Even after proven positive impact on business returns • and organizational efficiency, CRM implementation is not taken seriously at most enterprises. The result is that either they are completely bereft of the advantages, or the implementation put in place is not able to deliver optimum performance.
  • Looking at cost only: It’s true that in the short run the total cost of ownership of a CRM system can be high, but taking the short-term view restricts the growth potential of the business. A CRM system should be seen in terms of the value it delivers over time rather than the immediate cost.
  •  Less focus on integration: It’s a proven fact that a CRM system works best when it becomes the heart of everything. That’s where the true improvement kicks in, without which your CRM solution is little more than another piece of software. Make sure you plan in advance how CRM goes along with everything else.

Don’t be discouraged if your CRM efforts have not produced great results. It’s now time to analyze the missteps and learn from them.

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