Top Reasons Why CRM Fails at Times

Although the advantages of a CRM system are undeniable, many times businesses have to face the bitter reality of failure. The promised advantages and efficiency do not appear, and in some cases the workflows become harder to manage. In this post we look at the issues deeply and examine the most prevalent causes of implementation failure. Hopefully enterprises will find something of value here.

Top Reasons Why CRM Fails at Times

Top Reasons Why CRM Fails at Times

  • Not developing a business case: Remember that CRM is not an add-on. It impacts everything you do in a fundamental way, so it’s important to get the business side clear first. How can you do this? Make a strong business case clearly highlighting the advantages and high-level overview, and win the top management over.
  • Forgetting a trial run: Note that some tweaking is always necessary, so the best way to test a CRM system is by actually running it and letting your everyday users work on it. It’s only when real people do real work on the system that minor flaws can be detected and annulled.
  • Not having clear metrics: It’s a given that you want a CRM implementation to be successful, but how would you measure success? That’s where the importance of having crystal-clear, credible metrics kicks in. Know what parameters are mostly used in the industry, and then set conservative targets for your own implementation.

It’s because of nuances like these that CRM has been termed an art more than science. All the stakeholders need to be involved in the implementation and work out creative ways to deal with possible roadblocks.

What are you doing to ensure zero-failure in your CRM implementation? Let us know in the comments section!

Post a comment.

Captcha Captcha Reload